Here is the video of the promotion:
At the time of the release, there were some articles talking about the association of Stardoll with Harrods.
Here are some of them:
http://www.vogue.co.uk/news/2012/10/19/harrods-launch-tween-fashion-rooms
http://www.thedrum.com/news/2012/10/19/stardoll-reveals-virtual-harrods-store-uniting-real-and-virtual-fashion-worlds-its
http://brandchannel.com/2012/10/22/harrods-opens-virtual-store-touting-haute-juniors-fashion-on-stardoll/
http://www.licensemag.com/license-global/harrods-opens-stardoll-store
http://www.marketingmagazine.co.uk/article/1155855/harrods-targets-tween-pound-virtual-store
http://www.consumerlab.es/harrods-targets-the-tween-pound-with-virtual-store/
http://www.shopsafe.co.uk/news/harrods-supports-ecommerce-game-site-aimed-at-teen-audience/10693
The first real brands were: Chloé, Junior Gaultier and Rykiel Enfant
Harrods
Chloé Kids Fall 2012
Junior Gaultier Fall 2012
Rykiel Enfant Fall 2012
We also got a suite shop window called HARRODS where we could find the interiors, the Harrod's ambassadors (Fiona and Simon) and also some furniture / interior that are not at the stores.
The interior with the stairs is animated but it costed 60 stardollars and the stairs only (not animated) costed 28 stardollars
The interior with the stairs is animated but it costed 60 stardollars and the stairs only (not animated) costed 28 stardollars
More or less a week after, 25 October 2012, another real brand store were added on Harrods section on Starplaza. It was Supertrash Girls
After a few days, on 29 October 2012 it was the time to Young Versace Fall 2012 to be added on Harrods section (curiosity: this was the only label that had shoes)
The Scotch R' Belle Store has been released in the Harrods section of Starplaza on 06 November 2012
On 15 November 2012, another store was added in Harrods section of Starplaza, it was John Galliano Kids
On 16 November 2012, another real brand has been released, It was Roberto Cavalli and it had items from the junior collection of Roberto Cavalli for Fall 2012
On 20 November 2012 it was time for Miss Grant
On 29 November 2012, Roberto Cavalli Boys has been released on Harrods section.
It was a really great store for boys because as you know, we hardly have outfits for male dolls, also there are amazing items!!
It was a really great store for boys because as you know, we hardly have outfits for male dolls, also there are amazing items!!
The stores stayed on Stardoll for some months and on 28 March 2013, Stardoll announced the 25%OFF sale on the stores and that Harrods would close down
Do you like these real brand stores?
Which one was your favorite?
xoxo, sdoreymenano
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